Everlast: Be First

Everlast, a fitness-related clothing, footwear, and accessories brand, increased brand awareness and website traffic in the US by creating a YouTube video with Patricio Manuel, the world's first transgender professional boxer.

Situation Analysis

A global icon, the Everlast brand has been synonymous with boxing and fight sports for more than a century. But two issues concerned leadership that Everlast had faded into the background and wasn't part of trending cultural convers

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