Evereve turns #DressLikeAMom into the ultimate compliment

Evereve, a retail brand, launched its #DressLikeAMom campaign to increase brand awareness as the place to shop for mothers in the US.

Campaign details

Brand: EvereveAgency: Carmichael Lynch Relate

Situation

Quick: What do you think of when you hear the phrase "mom fashion?" For most, it evokes images of khaki capris, functional-yet-not-fashionable sneaker slides, or dreaded mom jeans.

Fashion retailer Evereve wanted to change perceptions about mom fashion by establishing itself as the place to shop when moms want to look and feel their fashionable best. However, despite having grown to nearly 80 retail locations in 20 states, Evereve had extremely low brand awareness and a very limited marketing communications budget (not to mention a fierce competitive set).

The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands