Europe’s refugee crisis: The journey of hero Norway

Hero Norway, a private company offering services to refugees in Norway, was able to turn around criticisms of its work by showcasing some of its integration efforts to global media.

Campaign details

Advertiser: Hero NorwayBrand: Hero NorwayAgency: Geelmuyden Kiese ASCountry: Norway

In 2015, millions of refugees entered Europe, fleeing from war and persecution.

In Norway, over 30000 refugees entered the country in a short period, creating a highly demanding situation. Hero Norway, a private Norwegian company offering services to refugees, including setting up and running reception centers, became a key player in providing safe shelter to the many refugees.

However, by being a private company, Hero Norway received a lot of criticism, from media, pundits and left-wing politicians. Hero Norway was wrongly accused...

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