Endo Pharmaceuticals: Ask about the curve

Pharmaceutical company Endo Pharmaceuticals created a multi-platform campaign to raise awareness of Peyronie's Disease, and its treatment, among men in the US.

Campaign details

Brand: Endo Pharmaceuticals Agency: Ogilvy

Project description:

Up to 1 in 10 men worldwide have Peyronie's disease (PD), an intimate men's health condition which can lead to a pronounced curvature in the penis and potential pain during arousal and intimacy. But diagnosis rates remain low because men are too uncomfortable to talk about it, even with a doctor. In fact, there is so little awareness around PD that it's estimated that up to half of all patients are misdiagnosed as having erectile dysfunction (ED), and many are prescribed ED treatments, which are ineffective for PD....

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