Endicia strives to defend its crown

Endicia, an online shipping software, used PR to increase its readership in the US and pave the way for independence for Endicia.

Campaign details

Advertiser: EndiciaAgency: The Hoffman Agency

Endicia Blog Strives to Defend Its Crown as In2 SABRE SEO Champion

The Endicia (online shipping software) blog won this category last year.

Truth be told, we had no intention of entering the same category this year. It's natural for judges to gravitate to new participants. After all, Endicia blog's, The Savvy Shipper, already went from essentially ground zero to 12,333 views over a 12-month period, so what more could be said on the execution side?

Actually, quite a bit.

In fact, we believe our creativity, technical chops and execution...

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