Endicia blog proves if you tell the "right" stories, readers will come

The Savvy Shipper, a blog run by American postage service Endicia, used PR to boost its views, readership and organic searches.

Campaign details

Advertiser: EndiciaAgency: The Hoffman Agency

Endicia Blog Proves If You Tell the "Right" Stories, Readers Will Come

Online shipping software isn't exactly a glamorous topic (no paparazzi hanging in the virtual bushes).

Yet, Endicia's blog, The Savvy Shipper, proves that the right content — useful, educational and insightful packaged with fun language — will attract a sizable audience.

The client was thrilled with our 2013/2014 work, which generated 75,886 visits. We'd doubled the blog's page views, and The Savvy Shipper was ranking number one on Google for search terms like "FedEx vs. UPS vs. USPS."...

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