Empowering SMEs: Instappy

Instappy, an app builder, promoted its software to Indian consumers by creating a campaign that familiarised them with its features.

Campaign details

Agency: Value 360 CommunicationsBrand: Instappy

Scenario

The 'Future Of Business Survey' revealed that "with SMEs in India touted to be a $25.8 billion market for emerging technologies by 2020, the rise of B2B ecommerce is a trend that will certainly gain more momentum in 2017."

Furthermore, a report by EY and ASSOCHAM titled "SMAC — the next growth driver for SMEs in India"stated that "the need of the hour is for SMEs to take the lead in adopting Social Media, Mobile, Analytics and Cloud Technologies (SMAC) and make it an integral part...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands