Challenge & Goal:
Adopting an anglicized name is a common practice for Asian Canadians. But instead of making things easier for them, emotional wellbeing suffers, often accompanied by a loss of identity. Seeing a red underline marking your name as a typo is just one example of the softwares we use saying: If you're Asian, you don't belong. Now it was Elimin8Hate's time to step in and show action and support for Asian Canadians by normalizing their names, one dictionary at a time.
Insight & Strategy:
Since COVID-19, Asian hate has skyrocketed (up 700% in Vancouver alone), yet it flies...