Elevate Minnesota: Meet the Elevators

Labour unions, representative groups for the workforce in the US, used PR to generate awareness of its purpose and re-educate the public.

Campaign details

Advertiser: Elevate MinnesotaAgency: Olson Engage

The situation

In their heyday, labor unions made great strides for the American workforce, but there is increasing confusion over unions' modern-day purpose. And, for unions, that confusion is threatening. Especially in the Upper Midwest, where union-targeting "right to work" laws have already been passed in Wisconsin, Michigan, Iowa, Indiana and Ohio. Watching this from Minnesota, a coalition of 16 trade unions realized It was imperative for them to re-educate the public about what unions do, who they serve and why they are important.

Unions, after all, play a critical...

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