Electrolux tackles food waste with happyplatesG

Electrolux, the appliances company, used PR and social media to promote a social cause and connect with consumers in Singapore.

Campaign details

Advertiser: ElectroluxAgency: AKA Asia

Background & Brief

AKA Asia and Electrolux have been working together since 2011 to make a difference in the local community. Last year, AKA and the Electrolux APAC Comms team were challenged to develop a sustainable platform that would focus the brand's CSR contribution long-term. The company wanted to engage its employees on local issues, helping them to affect real change and ultimately create the foundation for a focused, regional CSR programme that was authentic to the brand.

Our mission would begin in Singapore, executing locally to create a blueprint for...

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