Edelman: The Edelman Trust Barometer

Edelman, a public relations company, launched the Edelman Trust Barometer 2020 study to help clients navigate intersecting crises and maintain and prove the brand position as global thought leaders in trust and credibility.


The Edelman Trust Barometer is the largest global survey and foremost authority on trust in business, government, media and NGOs. Now in its 21st year, the Trust Barometer, surveys more than 33,000 people in 28 countries. The cross-cultural insights from the Edelman Trust Barometer are widely cited in The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Fo