Edelman Intelligence for Hologic: Getting tested gets put to the test

Hologic, a medical technology company focused on women's health, used a core analytics offering by Edelman Intelligence in the US to create smarter investments in its campaign to prevent cervical cancer.

Campaign details

Agency: Hologic

Situation Overview

Hologic, a medical technology company focused on women's health, provides diagnostic solutions and education to drive improved health outcomes. As the leading provider of cervical cancer testing, the company is committed to elevating awareness of the importance of regular cervical cancer screening.

Cervical cancer, if caught early with testing, is treatable and preventable. Yet one woman dies from cervical cancer every two hours in the U.S. That's 12 a day, 84 a week, 4,300 a year. Even one death is one too many when the cause is preventable.

Hologic recognized that this stat...

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