Campaign details

Agency: Hologic

Situation Overview

Hologic, a medical technology company focused on women's health, provides diagnostic solutions and education to drive improved health outcomes. As the leading provider of cervical cancer testing, the company is committed to elevating awareness of the importance of regular cervical cancer screening.

Cervical cancer, if caught early with testing, is treatable and preventable. Yet one woman dies from cervical cancer every two hours in the U.S. That's 12 a day, 84 a week, 4,300 a year. Even one death is one too many when the cause is preventable.

Hologic recognized that this stat needed to change and partnered with Edelman to develop its first unbranded, consumer-facing campaign, with the goal of reaching out to the general public to encourage more women to get tested for cervical cancer.

Campaign Objectives