Campaign details

Brand: eBay Corporate Services GmbH
Agency: Jung von Matt AG and achtung!

Challenge

The 113th minute – the winning goal of the 2014 World Cup. A magical, emotional moment that is firmly fixed in the minds of every football fan in Germany. But the goal in whose net the final was decided has since been gathering dust in the bowels of the Maracanã stadium in Rio de Janeiro.

Strategic Considerations

Time to rescue it! From the Maracanã - and from oblivion. The online marketplace eBay wants German fans to experience that special moment of German football history for themselves - with the original goal. That's why for the 2018 World Cup, eBay brings THE unFORGOTTEN GOAL to its 80 million fans in Germany and the Berlin fan fest.

Execution