Eaton: Putting a spotlight on critical infrastructure cybersecurity

Eaton, a Cybersecurity Services firm, launched a campaign in East Asia to build brand awareness and drive sales of its service offerings.

Campaign Overview

RICE, together with our partner AKIN, was tasked with providing support for the launch of Eaton's cybersecurity services in East Asia, with a focus on building brand awareness in the region and driving sales of their service offerings. Target markets: East Asia, Australia and New Zealand.

Phase 1 (Q4 2021)
  • Eaton launched its operational Cybersecurity Services in the region with a webinar event in November 2021. As part of its pre-launch preparations, Eaton had also launched a dedicated cybersecurity website for the region.
  • To improve organic traffic, we conducted an SEO audit...

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