Background
Context:
Esports is the fastest growing sport on the planet. Huge audiences gather for massive esports tournaments around the world.
OMEN by HP (HP's PC gaming brand) is a relative newcomer (>3 years). They want to be the no.1 PC gaming brand in esports by 2020.
'The OMEN Challenge' has been a part of HP's brand experience and activation programme for three years, using the traditional eSports tournament format.
Esport tournament formats are formulaic and expected. 100 players fight-to-the-death until there is a single victor. A points- based system over three days makes final scores predictable.
Brief:
Create a...