E Pluribus Unum: Divided by Design – Findings from the American South

E Pluribus Unum, a non-profit initiative, promoted its report with learnings on what can bring South America together by launching an interactive website with rich multimedia components.

Campaign details

Brand: E Pluribus UnumAdvertiser: E Pluribus UnumAgency: Berni Consulting

Description

Berni Consulting serves as lead communications strategists and content developers for a nonprofit initiative that aims to create a more just, inclusive and equitable South. In its first year, the E Pluribus Unum team traveled extensively across the American South— criss-crossing 28 communities across 13 southern states—to learn from people about what separates us and what can bring us together, and to find bold and effective solutions to tackle the modern legacy of Jim Crow so that an inclusive new South may be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands