Dutch Heart Foundation: Doubling chances of survival with more AED's (defibrillators) after cardiac arrest

Dutch Heart Foundation, a not-for-profit organisation, increased availability of defibrillators in the Netherlands by launching a multimedia PR campaign that showed the need for help to be no more than six minutes away to save lives.

Achievements

  • We save more lives of people who have a cardiac arrest by recruiting more available AED's
  • We doubled the chances of survival by getting the right help to people within the first crucial six minutes of a cardiac arrest
  • Increase of available defibrillators 65%
  • We activated people to create a heart-safer neighbourhood by buying a defibrillator for their neighbourhood (BuurtAED) through crowdfunding
  • 1.500 neighbourhoods have a AED and therefore a heart-safer neighbourhood
  • More than 2 million euro donated through crowdfunding
  • Nearly 60 million people reached

Case description

Every minute counts when people fall victim of a cardiac arrest. Adequate...

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