Campaign details

Advertiser: DuPont Crop Protection
Agency: Exponent PR

Challenge

Modern agriculture faces a tremendous challenge: With the global population projected to reach 9 billion by 2050, current food production must double to meet the growing need. Those who provide the world's food must boost production with fewer available acres and shrinking resources while finding and implementing more sustainable crop production solutions to reduce agriculture's impact on the environment.

Creating a future with enhanced food security starts with farmers getting the most from every acre. Each acre has unique needs based on the local climate, weather and soil conditions while weeds, insects and plant diseases continue to evolve to try and rob precious bushels every year. Facing this pressure, plus historically low commodity prices for the third consecutive year, growers are looking for ways to minimize their input investments while maximizing yield.