Drontal and advantage: The inseparables

Drontal and Advantage, two animal parasite prevention products, increased sales and market share in the UK by devising a campaign that showcased the long-lasting partnership between pets and their owners.

Campaign details

Advertiser: Bayer Animal HealthBrand: Drontal and AdvantageAgency: PegasusCountry: United Kingdom

The background

Bayer Animal Health has two key products in their companion animal parasite portfolio; Drontal, a brand leader in worming tablets for cats and dogs and Advantage, a spot-on flea treatment, which is a challenger in the market place. In 2016, Bayer wanted to pair Drontal and Advantage together for the first time in a new campaign to offer consumers a comprehensive parasite protection solution.

Pegasus was tasked with developing a new creative platform for this campaign, one that could...

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