Dream big with Ola

Ola, an Indian online transportation network company, created affinity among India's driving community and grew the number of its partners by getting the drivers to tell their own stories.

Campaign details

Advertiser: OlaBrand: OlaAgency: Adfactors PR Country: India

Situation analysis

The $6-9 billion organised taxi market in India is an extremely competitive one. Factors such as market leadership, customer satisfaction and driver loyalty are critical to a company's success. Ola, the market leader in India, realised early on that it must consolidate the supply chain by adding more driver partners to its platform, besides retaining the existing ones.

PR objective

As Ola's retained PR consultancy, we were given the following mandates:

  1. Create affinity towards Ola among the driver community
  2. Encourage them to...

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