Dove: #LetHerGrow

Dove, a personal care brand, launched a campaign in Thailand to end the forced haircuts that schools give as a form of punishment for students.

Challenge

In Thailand schools, the practice of punishing students with forced haircuts is an issue that has been cutting the confidence of children for decades. While the enforcement of these restrictive hair rules has been relaxed in recent years, a Dove study uncovered that these brutal punishments are still used today. Not only that, 8 in 10 high school students and 7 in 10 young women report that mandated haircuts have negatively impacted their confidence.

With social norms and school practices caught in the "old way," there are two polarizing opinions on the issue within Thai society....

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