Dove Hair: My Hair My Crown

Dove, a personal care brand, elevated Dove Hair's brand equity in the US through a product-agnostic campaign designed to spark a national dialogue around broadening the narrow definition of beautiful hair.

Why is this Work Relevant for PR?

"Crown" and #MyHairMyCrown elevated Dove Hair's brand equity through a product agnostic campaign designed to spark a national dialogue around broadening the narrow definition of beautiful hair. Millennial consumers in

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