Doritos Boldest Choice: Election 2016

Doritos, a snack brand, launched a politically minded yet creative campaign that not only increased brand awareness, but also increased awareness towards young voter apathy in the US.

Campaign details

Advertiser: FritolayBrand: DoritosAgency: KetchumCountry: United States

Summary

The Right Time for Bold Action

Doritos is no stranger to the biggest and boldest pop-culture moments. From the Super Bowl to South by Southwest to E3 and more, Doritos has long been at the epicenter of the media conversation.

But in 2016, the conversation turned a bit more serious. The U.S. Presidential election was dominating all news coverage. According to the New York Times, Donald Trump alone secured more than $2 billion of free media. And where was Doritos' young millennial consumer in...

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