Campaign details
Advertiser: FritolayBrand: DoritosAgency: KetchumCountry: United States
Summary
The Right Time for Bold Action
Doritos is no stranger to the biggest and boldest pop-culture moments. From the Super Bowl to South by Southwest to E3 and more, Doritos has long been at the epicenter of the media conversation.
But in 2016, the conversation turned a bit more serious. The U.S. Presidential election was dominating all news coverage. According to the New York Times, Donald Trump alone secured more than $2 billion of free media. And where was Doritos' young millennial consumer in...