Campaign details
Advertiser: DONG EnergyBrand: DONG EnergyAgency: Hill+Knowlton StrategiesCountry: Denmark
A tough situation
Energy is a low-interest topic among the Danish population. Energy is considered a maintenance factor and most consumers don't have a relationship with their energy provider. On top of that, DONG Energy's image was much lower than its peers in the energy sector. Partly because of negative stories in the press and turbulence around its ownership and partly due to the fact that there was a negative perception among conscience consumers, simply because of DONG Energy's monopoly size.
Thus, DONG...