Campaign details

Brand: dotsure.co.za
Agency: Clockwork Media

What do you do when your new client comes to you, asking for assistance in helping them promote their insurance package for pets?

You help them break a Guinness World RecordTM of course. And that's exactly what we did for our client, dotsure.co.za.

South African insurance company, dotsure.co.za offers clients car, home, and pet insurance. They believe that the insurance industry is in desperate need of change, and needs to focus more on innovation and offering real customer value – including customers of the furred variety.

While people were aware of their car and house insurance offerings, dotsure.co.za wanted to increase the awareness around their pet insurance offering. Understanding that they were a company who weren't afraid to think outside the box, we thought up something big. Guinness World RecordTM big.