Doconomy: DO – Black

Doconomy, a Swedish fintech company, launched a credit card with a carbon-emission spending limit to help consumers reduce their carbon footprint.

Brief description of the assignment

No one has to work hard to turn climate change into an emotionally engaging narrative because many of us are already scared. Nor does climate change lack attention in Sweden, where protests are common but solutions few, and Greta, #Fridaysforfuture and "Flygskam" are signs of the times.

In 2018, Doconomy aimed to offer a solution to climate change with DO Black, a mobile banking service that tracks users' consumption-based climate impact by applying an impact value to categorized products and services (using Aland Index). The platform allows the user to track, measure and offset their...

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