Campaign details
Advertiser: American GreetingsBrand: American GreetingsAgency: MullenLoweCountry: United States
In today's digital age, people aren't sending cards like they used to
American Greetings, a 110-year-old greeting card company, is challenged with recruiting a new generation of cardgivers in a world that threatened to leave cards behind.
In recent times, digital forms of communication like texting and social media were increasingly becoming the accepted way to let someone know you care. "HBD" on Facebook and "I <3 U" texts were replacing handwritten notes. This was especially true among younger segments like Gen...