Discovery Networks Mexico: Golf charity classic by Unifin

Another, a public relations company, generated traditional and online publications and media value for Discovery Networks México by holding the Golf Charity Classic by Unifin.

Golf Charity Classic by Unifin: Golf Channel Latin America and Lorena Ochoa bring the biggest celebration of Mexican golf to Mexico.

Context

After the acquisition of Golf Channel Latin America by Discovery Network, the company faced two challenges: how to increase the reputation and popularity of the only TV channel on Latin America dedicated 24 hours a day to broadcasting golf? And on the other hand, how to make a niche sport expand its audience and reach a wider audience?

Following the retirement of Lorena Ochoa, world champion and the best Mexican golfer of all time, new talents have emerged...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands