D'Ieteren: Saving importer's reputation in Dieselgate

Belgian car distributor D’Ieteren used comprehensive, open communications including PR and web to limit the damage of the Volkswagen emission scandal.

Campaign details

Advertiser: D'IeterenBrand: D'IeterenAgency: Interel BelgiumCountry: Belgium

How it all began....

A few months before the Volkswagen emission scandal broke, we produced a white paper on how the car industry has handled crises in the past, and how approaches need to be modified in the age of social media. We analysed the behaviour of the particular car brands involved in each crisis and made recommendations on product recalls to ensure minimum reputational damage. We also made a videoexplaining our recommendations. Both were distributed to clients and prospects, and shared extensively...

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