The Challenge... Prove the Value of Earned Media Relations PR
For years, every client has said the same thing, "We love your work but we wish there was a better way to measure its value." From impressions to Ad Value, public relations professionals have sought ways to measure impact to prove the value of PR.
We decided it was time to move from simple metrics to more strategic metrics. So, we developed our own methodology.
Our Starting Point:The purpose of our measurement metric was to 1) Prove Value (to our clients) and 2) Improve Performance (use the data to...