Deutsche Post DHL Group: Taking a Stand for Globalization - An outreach campaign during Germany's G20 Presidency

Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.

Campaign details

Brand: Deutsche Post DHL Group

The challenge

Globalization is an engine of growth and prosperity. It is also a highly emotional issue and increasingly the target of criticism in public discourse. In many places around the world, calls f

Its main objectives were:

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