DETTOL BANEGA SWACHH INDIA: DETTOL BANEGA SWACHH INDIA

Dettol, a brand of consumer hygiene products, reduced instances of diarrhoea by 10% among school children in India.

Objective

Globally 2.4 billion people live without access to basic sanitation and hygiene practices. More than 750 million of them are living in India of which 80 percent live in rural areas. Over 120,000 children under the age of 5 years die from diarrhoea and respiratory infections annually, making them the number one cause for child deaths. Lack of sanitation deters economic growth with losses mainly driven by premature deaths, cost of health care and lost time in finding access to sanitation facilities.

As a responsible brand, RB decided to play an important role in making significant impact towards the...

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