Deloitte: Reinventing performance management

Deloitte, a professional services network in the US, redesigned its approach to workplace performance management by releasing a cover story in Harvard Business Review and utilizing social and digital outreach.

Campaign details

Advertiser: DeloitteAgency: Deloitte-National Office

Situation Analysis: The Need for More Effective Workplace Performance Management

In recent years, discussion about performance management has focused on the effectiveness of what is viewed as an antiquated system. A public survey conducted by Deloitte found:

More than half the executives questioned believe that their current performance management approach doesn't drive employee engagement or high performance;

89% of companies said they have changed or plan to change their performance management strategy.

Some companies have eliminated annual reviews and employee rankings, but many haven't found solutions to replace them....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands