Campaign details
Advertiser: Deloitte PortugalAgency: ATREVIA PORTUGAL
Situation
When the State Budget is discussed, the main tax firms in Portugal want to position themselves in the market using public relations. All of them have the strategy of releasing content to the media (earned and owned). This strategy has turned this topic into a battle in which the players wrestle without any differentiated weapons. Therefore, the content quality has not been until now a critical success factor, as the "fight" has focused on the channel instead of the message.
Objectives
To differentiate Deloitte's line and tone of communication...