Deep RiverRock: The Recycled Logo

Deep RiverRock, a brand of water, removed its logo from its bottle and replaced it with 100% Recycled Bottle to promote its commitment to sustainability in a bold way in Ireland.

Background

With the environmental impacts of our high-consumption lifestyle making headlines daily and a groundswell of interest in sustainability, bottled drinks brands are facing unprecedented challenges in public opinion and purchasing choices.

Challenge...