David Dobrik breaks records with Chipotle

Fast-casual restaurant chain Chipotle partnered with YouTube star David Dobrik to appeal to Gen Z consumers and drive digital sales in the US on National Burrito Day and Cinco de Mayo.

Campaign details

Brand: Chipotle Agency: Day One Agency

The Assignment

ENGAGE AND START TO EARN THE TRUST OF GEN Z, A CRUCIAL COHORT FOR THE BUSINESS, TO DRIVE DIGITAL SALES

The Challenge

GEN Z DISLIKES ALMOST EVERY MAJOR FORM OF ADVERTISING.

Kantar Millwar

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