Darling X LFW19

Darling, a hair extensions brand, promoted its brand in Nigeria by becoming an official partner of Lagos Fashion Week.

Background

There are three main fashion industry platforms in Nigeria that run yearly.

  • Arise Magazine Fashion Week: established in 2011, founded by one of the leading media houses in Nigeria (TV, newspapers, magazines). The fashion week event runs for 3-4 days. Main purpose is for entertainment.

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