Czech Rugby Association: Czech rugby lives!

The Czech Rugby Association, the organisation for the promotion of rugby in the Czech Republic, increased its audience and awareness for the sport by inviting a famous rugby team to play a match against its own national team.

Campaign details

Advertiser: Czech Rugby AssociationBrand: Czech Rugby AssociationAgency: PR.KonektorCountry: Czech Republic

What is it all about?

  • Rugby has a long but rather complicated history in the Czech Republic and that is why it is still a small amateur...
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