Campaign details
Advertiser: CWS-bocoBrand: CWS-bocoAgency: Fleishman-Hillard sp. z o.o.Country: Poland
Overview
Two years ago, Central Statistical Office in Poland showed that every year about 100 000 people are injured in accidents at work. Alarming statistics proved that health and safety trainings, usually associated with boring seminars, needed an overhaul and needed to be widespread – especially among employers and employees of small and medium-sized enterprises. Health and safety is obligatory, but a niche topic for businesses and often a neglected subject. This wasn't helped by the fact that there was no platform for...