Cubetto: A world record kickstarter created by a low budget PR campaign

Cubetto, an educational toy brand that teaches children how to code, developed a Kickstarter-based communications campaign, in the UK, that broke the website's funding record.

Campaign details

Advertiser: Primo ToysBrand: CubettoAgency: Common IndustryCountry: United Kingdom

Primo toys

By starting a global movement from a single Kickstarter page and PR campaign, Common Industry raised $1.6 million for Cubetto, a screen-less toy that helps kids learn to code. By beating the previous record holder Kano, it is to date the most funded edu-tech project in Kickstarter history. Our advertised Kickstarter target was $100,000, which we beat on day one.

"What I love about Cubetto is that it teaches the building blocks of coding without having a child glued...

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