Crop Science: 2018 Bayer Bee Care Program

Bayer, a pharmaceutical and life sciences company, used PR to celebrate the fifth anniversary of its Bayer Bee Care Program and launch its Feed a Bee campaign in the US through a multi-faceted integrated communications program.

Campaign details

Brand: Crop ScienceAgency: Porter Novelli

Situation Analysis and Campaign Goals

Chances are, even if you're not actively tuned in to environmental issues, you've heard something about bees dying at an alarming rate or seen the quote attributed to Albert Einstein making its rounds regarding humanity only lasting four years if the bees were to become extinct. The good news about this internet activism is that people are showing a real desire to protect and promote honey bee health. The bad news is that the majority of the facts lack one key item – the truth....

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