Croatian National Tourist Board: Out of office award

The Croatian National Tourist Board, the country's national tourism organisation, launched a competition based on creative 'Out of Office' messages in order to drive tourism efforts for Croatia.

Campaign details

Advertiser: Croatian National Tourist BoardBrand: Croatian National Tourist BoardCountry: Global

Summary

Croatian tourist offer has to stand out in very competitive environment, with aggressive advertising from other Mediterranean countries. We wanted to create something different but deeply imbedded in everyday life. We have developed the campaign around the small element that divides work from holidays – around "out of office" reply that people leave behind after going on a vacation.

Our objective was tocreate a strong link between Croatia and "out of office" concept, and thus help achieve business goals –...

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