Creative Content UK: Get it right from a genuine site

Creative Content UK, an industry-led initiative, launched the 'Get it Right From A Genuine Site' campaign in the UK to reduce online piracy by encouraging 16-24 year olds to get their entertainment from genuine sites.


Illegal online piracy amongst 16-24 year olds had been rising consistently for 2 years, and it costs the UK millions.

This campaign called Get It Right From a Genuine Site, based on rigorous data and insight, was creatively spot on. We used high value influencers and a meticulous paid, earned, shared, owned model to change behaviour amongst 16-24 year olds.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands