Creating a community's voice in the wake of a tragedy: OneOrlando Alliance

Edelman, a PR firm, formed OneOrlando Alliance, a non-profit for the LGBTQ+ community in Central Florida, to better address the needs of victims of the Pulse nightclub shooting and their families.

Campaign details

Brand: OneOrlando Alliance Agency: Edelman

Description of the Assignment and Challenge

On its busiest night of the week – Latin night – Orlando's landmark Pulse nightclub became the scene of one of the country's deadliest mass shootings and the single worst attack against the LGBT community in US history. The loss of human life and injuries were significant, as were the ensuing pressures placed on a patchwork of local nonprofits and organizations, who stepped up trying to help those impacted, including families and loved ones, as well as the greater community. The crisis put every...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands