Covergirl: Challenging industry norms with male spokesperson

Cosmetics brand COVERGIRL used social media and PR to announce its new, male, brand ambassador in the US.

Campaign details

Advertiser: CotyBrand: CovergirlAgency: Marina Maher Communications (MMC)Country: United States

Understanding The Cultural Shift of Beauty and Who The Consumer is Today

From today's idiosyncratic models to plus-size becoming a norm, the...