Corona: Plastic fishing tournament

To amplify its commitment to protecting the ocean, Corona, a beverage brand, launched a global plastic fishing tournament to remove plastic debris from the ocean and raise awareness about marine plastic pollution.

Situation Analysis

According to the World Economic Forum, it is estimated that by 2050 there will be more plastic than fish in the sea, impacting not only the larger global ecosystem, but also the livelihood of fishers. Ocean pollution around the world is so alarming that Corona continues to find ways to expand protection and preservation efforts across affected areas, from the beaches to the sea.

As a brand born at the beach, Corona has been dedicated to the ocean's preservation from the beginning. Corona's mission is rooted in protecting paradise and over many years, the brand has made proactive...

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