Confederation of Finnish Industries (EK): Work Does not Discriminate

The Confederation of Finnish Industries, a body that represents the Finnish employee sector, launched a multichannel awareness campaign to tackle the issue of discrimination in the workplace.

Campaign details

Brand: Confederation of Finnish Industries (EK)Agency: Miltton

1. Objectives

  • Create a campaign that speaks against discrimination and brings a new angle into an already active discussion.
  • Speaks directly to employers and employees at the workplace, without creating a division or pointing blame.
  • Provides employers with concrete tools to tackle discrimination, in addition to pointing out discriminating attitudes.

2. Approach

The Confederation of Finnish Industries represents the Finnish employee sector. For them, a natural angle into the discussion on discrimination was work. For them, the benefits of a non-discriminatory work life would also be for the...

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