Columbia Gas: Smart stats sell smart (thermo)stats

Columbia Gas of Ohio, an energy company in Ohio, encouraged customers to purchase a smart thermostat by launching a closed-loop dashboard that helps it to optimise and target customers that haven't yet purchased one.

The Assignment: Motivating the Late Adopters

It was our goal to help Columbia Gas again reach its annual natural gas savings target of 38,984 Mcf (one Mcf is 1,000 cubic feet of gas). A key action to achieve this goal would be to motivate behavior change among the segment of Columbia Gas customers who were late adopters, and, after two years of an existing program, still had not taken action and purchased a smart thermostat. The smart thermostat program is a large contributor to the annual savings target.

The Challenge: Using Our Own Data

To surpass 2018 and motivate those...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands