Coca-Cola: Ramadan Dark Iftar

Coca-Cola, the soft drinks company, successfully shed light on people's stereotypes and prejudices by inviting a select group of influencers to a special Ramadan Iftar dinner in MENA.

Campaign details

Advertiser: Coca-ColaAgency: Memac Ogilvy Public Relations

Assignment Description

In 2015, Coca-Cola launched a global campaign to stand against prejudices, to encourage people to take an extra second to get to know someone for who they really are. Coca-Cola chose Ramadan as the occasion, using social media as the primary driver of the movement against prejudice and judgements.

Research and Insight

Our minds are conditioned to certain looks and physical forms; research from Coca-Cola global shows that it takes just seven seconds to form an opinion about someone based solely on their physical appearance.

Additionally, while...

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