Coca-Cola Olympic torchbearer campaign

Coca-Cola, the soft drinks company, used digital content to engage people in China in the selection of six Olympic torch bearers.

Campaign details

Advertiser: Coca-Cola ChinaAgency: Hill+Knowlton Strategies

The Brief

2016 is the year of the Olympics. As the clock ticks down to the Opening Ceremony, all eyes are on Rio, but it's also a chance for countries around the world to showcase themselves to a captive, global audience.

The Coca-Cola Company is the world's longest continuous sponsor of the Olympic Games as well as the partner who continues its longstanding support for Olympic torch relays.

This year, Coca-Cola China would invite six Chinese torchbearers to have the honor of carrying the Rio Olympic flame in Brazil. To...

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